Event leveraging in a nonhost region : challenges and opportunities
Shushu Chen, Laura Misener
| Year of publication: |
2019
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|---|---|
| Authors: | Chen, Shushu ; Misener, Laura |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 33.2019, 4, p. 275-288
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| Subject: | event leverage | local community | stakeholders | the London 2012 Olympic Games | Sportveranstaltung | Sport event | Stakeholder | Großveranstaltung | Big event | London | Corporate Social Responsibility | Corporate social responsibility | Event-Marketing | Event marketing | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2018-0210 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012175701