Event Marketing in the Context of Higher Education Marketing and Digital Environments

by Florian Neus.

Events as a Customer Touchpoint in Student Life -- Event Portfolios of Higher Education Institutions -- Differences and Similarities in Motivation for Offline and Online eSports-Event Consumption -- Interaction in Social Live Streaming Services.

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Year of publication:	2020 ; 1st ed. 2020.
Authors:	Neus, Florian
Publisher:	2020.: Wiesbaden : Springer Fachmedien Wiesbaden 2020.: Wiesbaden : Imprint: Springer Gabler
Subject:	eSports \| event portfolio \| live streaming \| Event-Marketing \| Event marketing \| Hochschule \| Higher education institution
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	1 Online-Ressource(XV, 156 p. 1 illus.)
Series:	Handel und Internationales Marketing Retailing and International Marketing Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Hochschulschrift
Language:	English
ISBN:	978-3-658-29262-1 ; 978-3-658-29261-4 ; 978-3-658-29263-8
Other identifiers:	10.1007/978-3-658-29262-1 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399252