Event-Marketing : Trends und Entwicklungen
Stefan Luppold (Hrsg.)
| Year of publication: |
2011
|
|---|---|
| Other Persons: | Luppold, Stefan (ed.) |
| Publisher: |
Sternenfels : Verl. Wissenschaft & Praxis |
| Subject: | Event-Marketing | Event marketing | Marketingmanagement | Marketing management | Deutschland | Germany |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 166 S Ill., graph. Darst. 210 mm x 140 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Enth. 16 Beitr. |
| ISBN: | 3-89673-589-6 ; 978-3-89673-589-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009236151