Neurokommunikation im Eventmarketing : wie die Wirkung von Events neurowissenschaftlich planbar wird
Marc Domning; Christian E. Elger; André Rasel
| Year of publication: |
2009 ; 1. Aufl.
|
|---|---|
| Authors: | Domning, Marc ; Elger, Christian Erich ; Rasel, André |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marketingmanagement | Marketing management | Neuromarketing | Event-Marketing | Event marketing | Emotion | Deutschland | Germany | Erleben | Kommunikationsverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 173 S. Ill. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 163 - 166 |
| ISBN: | 3-8349-0723-5 ; 978-3-8349-0723-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003522516