Destination marketing organization website visitors' flow experience : an application of Plog’s model of personality
Year of publication: |
May-June 2018
|
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Authors: | Jeon, Hyeongjin ; Ok, Chihyung ; Choi, Juwon |
Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 35.2018, 4, p. 397-409
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Subject: | Flow experience | website features | Plog’s personality model | destination marketing organization | DMO website | Tourismusmarketing | Tourism marketing | Destinationsmanagement | Destination management | Website | Online-Marketing | Internet marketing |
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