The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness
Year of publication: |
2010
|
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Authors: | Lacey, Russell ; Scheinbaum, Angeline Close ; Finney, R. Zachary |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 11, p. 1222-1228
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Subject: | Event-Marketing | Event marketing | Corporate Social Responsibility | Corporate social responsibility | Sportveranstaltung | Sport event | Sponsoring | Sponsorship |
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