Eventmarketing : Grundlagen - Rahmenbedingungen, Konzepte - Zielgruppe - Zukunft
Wolfgang Müller
| Year of publication: |
2002
|
|---|---|
| Authors: | Müller, Wolfgang |
| Publisher: |
Düsseldorf : VDM, Ed. Marketing in Wiss. und Praxis |
| Subject: | Event-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 190 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-8311-3099-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004700258