Eventmarketing : Grundlagen, Rahmenbedingungen, Konzepte, Zielgruppe, Zukunft
Wolfgang Müller
| Year of publication: |
2003 ; 2., überarb. Aufl.
|
|---|---|
| Authors: | Müller, Wolfgang |
| Publisher: |
Düsseldorf : VDM Verl. Müller |
| Subject: | Event-Marketing |
| Extent: | 107 S. : Ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. 99 - 107 Text dt. |
| ISBN: | 3-936755-29-9 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004816866