Eventmarketing zur Steigerung des Markenwertes : Grundlagen, Konzepte, Methoden
Nadine Finger
| Year of publication: |
2007 ; 1. Aufl.
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|---|---|
| Authors: | Finger, Nadine |
| Publisher: |
Saarbrücken : VDM Verlag Dr. Müller |
| Subject: | Event-Marketing | Markenwert |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 108 S. 240 mm x 170 mm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8364-1744-0 ; 3-8364-1744-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004914884