Events as a strategic marketing tool

Dorothé Gerritsen, Ronald van Olderen, with the cooperation of Jacco van Mierlo, Margo Rooijackers, Thomas van Velthoven ; translators, Eef Eerdmans and Esther Kupers

"An update to the popular first edition, providing an engaging resource for both students and professionals interested in Leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals"--

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Alternative title:	Event als strategisch marketinginstrument
Year of publication:	[2020] ; 2nd edition
Authors:	Gerritsen, Dorothé ; Olderen, Ronald van ; Mierlo, Jacco van ; Rooijackers, Margo ; Velthoven, Thomas van
Publisher:	[2020]: Wallingford, Oxfordshire, UK : CAB International
Subject:	Event-Marketing \| Event marketing \| Marketingmanagement \| Marketing management
Description of contents:	Table of Contents [gbv.de]

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Extent:	xi, 244 Seiten Illustrationen
Type of publication:	Book / Working Paper
Language:	English
Notes:	"Originally published in Dutch under the title Het event als strategisch marketing instrument by Dorothé Gerritsen and Ronald van Olderen"--Title page verso Third statement of responsibility from title page verso Includes bibliographical references and index
ISBN:	978-1-78924-230-0 ; 978-1-78924-292-8 ; 978-1-78924-293-5
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012199445