Events as sponsorship investment
Ariane Bagusat
| Year of publication: |
2014
|
|---|---|
| Authors: | Bagusat, Ariane |
| Published in: |
The business of events management. - Harlow : Pearson Education Limited, ISBN 0-273-75862-4. - 2014, p. 337-361
|
| Subject: | Sponsoring | Sponsorship | Event-Marketing | Event marketing | Sportveranstaltung | Sport event |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010376010