Extent:
Online-Ressource (XIX, 166 S. 26 Abb., 20 Abb. in Farbe, online resource)
Series:
Type of publication: Book / Working Paper
Language: German
ISBN: 978-3-658-07135-6 ; 978-3-658-07134-9
Other identifiers:
10.1007/978-3-658-07135-6 [DOI]
Classification: Marketing
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10014020855