Extent: | XII, 419 S zahlr. Ill., graph. Darst |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
Language: | German |
Notes: | Enth. 36 Beitr. Literaturverz. S. 413 - 419 brosch. : DM 89.00, sfr 81.00, S 650.00 |
ISBN: | 3-540-66194-8 |
Classification: | Marketing ; Betriebliche Information und Kommunikation |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001458374