Events und E-Commerce : Kundenbindung und Markenführung im Internet ; mit zahlreichen Fallstudien und Experten-Statements
Peter Friedrich Stephan (Hrsg.)
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Stephan, Peter Friedrich (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Electronic Commerce | Markenpolitik | Event-Marketing | Internet |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [digitale-objekte.hbz-nrw.de] ; Description [gbv.de] |
| Published items: |
1 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XII, 419 S zahlr. Ill., graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Enth. 36 Beitr. Literaturverz. S. 413 - 419 brosch. : DM 89.00, sfr 81.00, S 650.00 |
| ISBN: | 3-540-66194-8 |
| Classification: | Marketing ; Betriebliche Information und Kommunikation |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001458374