Evidence for two facets of pride in consumption : findings from luxury brands
Year of publication: |
2014
|
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Authors: | McFerran, Brent ; Aquino, Karl ; Tracy, Jessica L. |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 4, p. 455-471
|
Subject: | Pride | Emotion | Luxury goods | Branding | Status | Social cognition | Luxusgüter | Markenführung | Brand management | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Gesellschaft | Society |
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