Evidence of managerial response to the level of consumer complicity, pirate activity, and host country enforcement of counterfeit goods : an exploratory study
Year of publication: |
2009
|
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Authors: | Chaudhry, Peggy ; Peters, Jonathan ; Zimmerman, Alan S. ; Cordell, Victor |
Published in: |
Multinational business review. - Bingley : Emerald, ISSN 1525-383X, ZDB-ID 915863-7. - Vol. 17.2009, 4, p. 21-44
|
Subject: | Produktpiraterie | Product counterfeiting | Konsumentenverhalten | Consumer behaviour |
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