Relational governance in supplier-buyer relationships : the mediating effects of boundary spanners' interpersonal guanxi in China's B2B market
Year of publication: |
September 2017
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Authors: | Dong, Weiwei ; Ma, Zhenzhong ; Zhou, Xiaoliang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 78.2017, p. 332-340
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Subject: | Relational governance | Relationship marketing | Interpersonal guanxi | Opportunistic behavior | China | Soziales Netzwerk | Social network | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | B-to-B-Marketing | Business-to-business marketing | Soziale Beziehungen | Social relations |
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