Evolution of branding theory and its relevance to the independent retail sector
Year of publication: |
2006
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Authors: | Roper, Stuart ; Parker, Cathy |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 6.2006, 1, p. 55-71
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Saved in:
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