Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context
Year of publication: |
2020
|
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Authors: | Gupta, Harshita ; Saumya Singh |
Published in: |
International journal of Indian culture and business management : IJICBM. - Genève : Inderscience Enterprises, ISSN 1753-0814, ZDB-ID 2439496-8. - Vol. 21.2020, 2, p. 247-261
|
Subject: | guerrilla marketing | historical evolution | guerrilla marketing in India | guerrilla art | innovative marketing | guerrilla warfare | marketing mix | unconventional marketing | street art | business strategy | marketing strategy | strategic marketing | Marketingmanagement | Marketing management | Indien | India | Marketing | Strategisches Management | Strategic management |
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