Evolution of strategic sales organizations in business‐to‐business marketing
Year of publication: |
2010
|
---|---|
Authors: | Piercy, Nigel F. |
Other Persons: | Tiu Wright, Len (ed.) |
Published in: |
Journal of Business & Industrial Marketing. - Emerald Group Publishing Limited, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 25.2010, 5, p. 349-359
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Sales management | Sales strategy | Customer information | Marketing intelligence | Integration | Business‐to‐business marketing |
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