Strategic customer management : strategizing the sales organization
Nigel F. Piercy and Nikala Lane
| Year of publication: |
2009 ; 1. publ.
|
|---|---|
| Authors: | Piercy, Nigel ; Piercy, Nigel ; Lane, Nikala |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Kundenmanagement |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
| Extent: | XVI, 321 S. graph. Darst. 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. - Formerly CIP |
| ISBN: | 978-0-19-954450-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003772513