Strategic customer management : strategizing the sales organization
Year of publication: |
2009 ; 1. publ.
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Authors: | Piercy, Nigel ; Piercy, Nigel ; Lane, Nikala |
Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
Subject: | Verkauf | Selling | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management | Kundenmanagement |
Description of contents: | Table of Contents [swbplus.bsz-bw.de] |
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Selling today : creating customer value
Manning, Gerald L., (2010)
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Strategic alignment for sales organization transformation
LaForge, Raymond W., (2009)
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Terho, Harri, (2015)
- More ...
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The strategic sales organization - is sales the new marketing?
Piercy, Nigel, (2008)
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Sales management control level and competencies : antecedents and consequences
Piercy, Nigel, (2009)
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Strategizing the sales organization
Lane, Nikala, (2009)
- More ...