Evolutionary location and pricing strategies for service merchants in competitive O2O markets
Year of publication: |
16 October 2016
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Authors: | He, Zhou ; Cheng, T. C. E. ; Dong, Jichang ; Wang, Shouyang |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 254.2016, 2 (16.10.), p. 595-609
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Subject: | Agent-based modeling | Service competition | Customer behavior | Location | Pricing | Preismanagement | Pricing strategy | Agentenbasierte Modellierung | Wettbewerb | Competition | Betriebliche Standortwahl | Firm location choice | Theorie | Theory |
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