eWOM on travel agency selection : specialized versus private label
Enrique Bigné, Eva-María Caplliure, and María-José Miquel
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Bigné Alcañiz, J. Enrique ; Caplliure, Eva-María ; Miquel, María-José |
| Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 33.2016, 12, p. 1046-1053
|
| Subject: | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Reisevermittler | Travel agency | Handelsmarke | Store brand | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/mar.20938 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011627264