EWOM processing from receiver perspective : conceptualising the relationships
Year of publication: |
2023
|
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Authors: | Le, Tri D. ; Robinson, Linda J. ; Dobele, Angela R. |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 1, p. 434-450
|
Subject: | information processing | ELM | eWOM | eWOM influence | eWOM receiver | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
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