Examination of credence and noncredence service advertisement strategies in the United States and India
Year of publication: |
July-September 2018
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Authors: | Utkarsh |
Published in: |
Services marketing quarterly. - New York, NY : Haworth Press, ISSN 1533-2969, ZDB-ID 2050792-6. - Vol. 39.2018, 3, p. 240-259
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Subject: | Credence services | service advertising | India | appeal | service quality | Indien | USA | United States | Dienstleistungsqualität | Service quality | Werbung | Advertising | Dienstleistungssektor | Service industry | Dienstleistung | Services | Werbeplanung | Advertising planning |
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