Tangible and intangible quality cues in service advertising : a construal level theory perspective
Year of publication: |
2023
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Authors: | Utkarsh |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 1, p. 90-106
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Subject: | attitude toward service | construal level | Experience service | service advertising | temporal distance | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Dienstleistungsqualität | Service quality | Dienstleistung | Services | Dienstleistungssektor | Service industry |
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