Examination of satisfaction in cross‐product group settings
Year of publication: |
2009
|
---|---|
Authors: | Allen Broyles, S. ; Ross, Robert H. ; Leingpibul, Thaweephan (Duke) |
Published in: |
Journal of Product & Brand Management. - Emerald Group Publishing Limited, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 18.2009, 1, p. 50-59
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer satisfaction | Expectation | Affective psychology | Product positioning | Repeat buying |
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