An examination of the effects of adaptive selling behavior and customer orientation on performance of pharmaceutical salespeople in an emerging market
Year of publication: |
2013
|
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Authors: | Kara, Ali ; Andaleeb, Syed S. ; Turan, Mehmet ; Cabuk, Serap |
Published in: |
Journal of medical marketing : device, diagnostic and pharmaceutical marketing. - London [u.a.] : Sage, ISSN 1745-7904, ZDB-ID 2189085-7. - Vol. 13.2013, 2, p. 102-114
|
Subject: | Verkaufspersonal | Salespeople | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Pharmaindustrie | Pharmaceutical industry |
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