Examining beliefs and attitudes toward online advertising among Chinese consumers
Year of publication: |
2009
|
---|---|
Authors: | Wang, Ying ; Sun, Shaojing ; Lei, Weizhen ; Toncar, Mark |
Published in: |
Direct marketing : an international journal. - Bradford : Emerald, ISSN 1750-5933, ZDB-ID 2374365-7. - Vol. 3.2009, 1, p. 52-66
|
Subject: | Online-Marketing | Internet marketing | China | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
-
Effects of online advertising on automobile sales
Peng, Jianping, (2014)
-
The impact of skippable advertising on advertising avoidance intention in China
Yin, Shimin, (2023)
-
Zou, Shaoming, (2020)
- More ...
-
Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries
Wang, Ying, (2010)
-
Modeling online advertising : a cross-cultural comparison between China and Romania
Wang, Ying, (2010)
-
Sun, Shaojing, (2010)
- More ...