Familiarity, beliefs, attitudes, and consumer responses toward online advertising in China and the United States
Shaojing Sun; Ying Wang
| Year of publication: |
2010
|
|---|---|
| Authors: | Sun, Shaojing ; Wang, Ying |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 23.2010, 2, p. 127-138
|
| Subject: | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | China | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979036