Scrutinizing the efficacy of branded apps quality to counter counterfeiting and restore trust in M-Commerce
Mohit Manchanda, Madhurima Deb, and Ewuuk Lomo-David
| Year of publication: |
2021
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|---|---|
| Authors: | Manchanda, Mohit ; Deb, Madhurima ; Lomo-David, Ewuuk |
| Published in: |
Quality management journal : QMJ. - London : Taylor & Francis Group, ISSN 2575-6222, ZDB-ID 2159832-0. - Vol. 28.2021, 3, p. 156-174
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| Subject: | branded app quality | COVID-19 | information quality | service quality | system quality | unscrupulous marketing | Dienstleistungsqualität | Service quality | Markenführung | Brand management | Produktqualität | Product quality | Qualitätsmanagement | Quality management | Mobile Anwendung | Mobile application | Mobile Business | Mobile business | Produktpiraterie | Product counterfeiting | Coronavirus | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10686967.2021.1920869 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012584871