Examining consumers' responses to corporate social responsibility addressing childhood obesity : the mediating role of attributional judgments
Year of publication: |
July 2018
|
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Authors: | Dumitrescu, Claudia ; Hughner, Renée Shaw ; Shultz, Clifford J. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 88.2018, p. 132-140
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Subject: | Corporate social responsibility | Attribution of responsibility | Childhood obesity | Company evaluation | Purchase intention | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Kinder | Children | Körpergewicht | Body weight | Ernährungsverhalten | Eating habit | Gesundheitsrisiko | Health risk |
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