Examining customer channel selection intention in the omni-channel retail environment
Year of publication: |
2019
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Authors: | Xu, Xun ; Jackson, Jonathan E. |
Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 208.2019, p. 434-445
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Subject: | Omni-channel retailing | Omni-channel supply chain management | Channel selection intention | Channel transparency | Channel convenience | Channel uniformity | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy |
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