The asymmetric role of perceived quality and perceived risk in consumers' Try-Before-You-Buy model acceptance intention
Year of publication: |
2023
|
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Authors: | Xu, Xun ; Jackson, Jonathan E. |
Published in: |
Journal of internet commerce. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-287X, ZDB-ID 2112885-6. - Vol. 22.2023, 4, p. 455-479
|
Subject: | Model acceptance intention | transaction flexibility | Try-Before-You-Buy Mode | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Dienstleistungsqualität | Service quality |
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