Examining customer engagement and brand intimacy in social media context
Tien Wang, Fu-Yu Lee
| Year of publication: |
2020
|
|---|---|
| Authors: | Wang, Tien ; Lee, Fu-Yu |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 54.2020, p. 1-10
|
| Subject: | Advice seeking | Brand intimacy | Customer engagement | Fashion involvement | Self-image expression | Social media | Social Web | Social web | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Online-Marketing | Internet marketing | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2020.102035 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238350