Examining customers' continuance intentions towards internet banking usage
Year of publication: |
2017
|
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Authors: | Ofori, Kwame Simpe ; Boateng, Henry ; Okoe, Abednego Feehi ; Gvozdanovic, Igor |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 35.2017, 6, p. 756-773
|
Subject: | Internet | Internet marketing | Trust | Customer satisfaction | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Vertrauen | Confidence | Online-Marketing | Electronic Commerce | E-commerce | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption |
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