Examining local sports broadcasters' use of Twitter to cross-promote on-air and online content
Year of publication: |
August-November 2016
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Authors: | Hull, Kevin |
Published in: |
Journal of media business studies. - Abingdon : Taylor & Francis, ISSN 1652-2354, ZDB-ID 2207915-4. - Vol. 13.2016, 3/4, p. 241-256
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Subject: | Theory of the firm | promotion | news | broadcast | Twitter | Social Web | Social web | Theorie der Unternehmung | Sport | Sports | Profisport | Professional sports |
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