Predicting sports fans' engagement with culturally aligned social media content : a language expectancy perspective
Deep Prakash C, Adrija Majumdar
| Year of publication: |
2023
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|---|---|
| Authors: | Prakash C., Deep ; Majumdar, Adrija |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 75.2023, p. 1-14
|
| Subject: | Culture | Deep learning | Language expectancy theory | Twitter | Sports | Social Web | Social web | Sprache | Language | Sport | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Erwartungsbildung | Expectation formation | Profisport | Professional sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103457 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014371689