Studying service SME adoption of mobile marketing technology (MMT) via technology-organization-environment framework
Year of publication: |
2022
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Authors: | Eze, Sunday Chinedu ; Chinedu-Eze, Vera Chinwendu ; Awa, Hart Okorie |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5696, ZDB-ID 2498766-9. - Vol. 14.2022, 1, Art.-No. 1, p. 1-16
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Subject: | Adoption | Grounded Theory | MMT | Nigeria | SMEs | TOE | KMU | SME | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Grounded theory |
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