Examining role of trust in shaping online shopping attitude among women : an empirical assessment
Nupur Arora
Year of publication: |
2020
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Authors: | Arora, Nupur |
Published in: |
International journal of public sector performance management : IJPSPM. - Genève [u.a.] : Inderscience Enterprises, ISSN 1741-105X, ZDB-ID 2471977-8. - Vol. 6.2020, 5, p. 748-766
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Subject: | online shopping | trust | online shopping attitude | moderating influence | age | website quality | website reputation | electronic word of mouth | EWOM | Online-Handel | Online retailing | Website | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Kundenzufriedenheit | Customer satisfaction |
Saved in:
Online Resource