Examining scarcity in mobile promotion and purchase intention : the role of location
Qin Sun, Rajasree K. Rajamma, Deborah D. Heisley and Mahmoud A. Soliman
| Year of publication: |
2022
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|---|---|
| Authors: | Sun, Qin ; Rajamma, Rajasree K. ; Heisley, Deborah D. ; Soliman, Mahmoud A. |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 30.2022, 1, p. 1-19
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| Subject: | Konsumentenverhalten | Consumer behaviour | Kundenbindungsprogramm | Loyalty program | Mobiltelefon | Mobile phone | Mobile Marketing | Mobile marketing | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2021.1880272 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013204876