Examining the antecedents of positive employee brand‐related attitudes and behaviours
Year of publication: |
2012
|
---|---|
Authors: | King, Ceridwyn ; Grace, Debra |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 46.2012, 3/4, p. 469-488
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Brand management | Employees | Employee attitudes | Service industries | Behaviour |
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