Examining the boundary conditions of customer citizenship behaviour : a focus on consumption ritual
Year of publication: |
2011
|
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Authors: | Gilde, Christian ; Pace, Stefano ; Pervan, Simon J. ; Strong, Carolyn |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 19.2011, 7, p. 619-631
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Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Soziales Verhalten | Social behaviour | Altruismus | Altruism |
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