Examining the causal relationship between consumers and brand with CSR
Year of publication: |
2016
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Authors: | Sombultawee, Kedwadee |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 16.2016, 2, p. 7-14
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Subject: | Corporate Social Responsibility | brand and consumer | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image |
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