Examining the channel choice of experience-oriented customers in omni-channel retailing
Year of publication: |
2020
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Authors: | Zhao, WenYu ; Deng, Nianqi |
Published in: |
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1935-5688, ZDB-ID 2498765-7. - Vol. 12.2020, 1, p. 16-27
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Subject: | Channel Choice | Customer Experience | Omni-channel Retailing | Product Type | Shopping Stage | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing |
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