Examining the customer equity framework from a consumer perspective
Year of publication: |
2009
|
---|---|
Authors: | Holehonnur, Abhijith ; Raymond, Mary A. ; Hopkins, Christopher D. ; Fine, Amanda C. |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 17.2009/10, 3, p. 165-180
|
Subject: | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management |
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