The role of relationship marketing investments in customer reciprocity
Year of publication: |
2014
|
---|---|
Authors: | Lee, Jin-soo ; Kim, Seongseop ; Pan, Steve |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 26.2014, 8, p. 1200-1224
|
Subject: | Consumer behavior | Gratitude | Favorabel reciprocal behaviors | Relational benefits | Relationship marketing investments | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Austauschtheorie | Social exchange theory |
-
Examining the antecedents and consequences of gratitude
Hasan, Syed Fazal E., (2017)
-
Nelson, Christopher A., (2024)
-
Utkarsh, (2022)
- More ...
-
The role of relationship marketing investments in customer reciprocity
Lee, Jin-Soo, (2014)
-
Examining the differential effects of social and economic rewards in a hotel loyalty program
Lee, Jin-soo, (2015)
-
Travel photos : motivations, image dimensions, and affective qualities of places
Pan, Steve, (2014)
- More ...