Examining the Effect of Expressing a Quantitative Goal on Consumer Savings
| Year of publication: |
2010
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|---|---|
| Authors: | JOIREMAN, JEFF ; KEES, JEREMY ; SPROTT, DAVID |
| Published in: |
Journal of consumer affairs : official publication of the American Council on Consumer Interests. - Malden, Mass.: Wiley, ISSN 0022-0078, ZDB-ID 701093x. - Vol. 44.2010, 1, p. 127-155
|