Examining the effect of marketing innovations on GPMA : a study using the PLS-SEM approach
Year of publication: |
2020
|
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Authors: | Pant, Mayank ; Virdi, Amarpreet Singh ; Chaubey, D. S. |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 21.2020, 4, p. 1025-1036
|
Subject: | Sustainability | green product market agility | marketing innovation | Innovation | Öko-Produkt | Sustainable product | Marketingmanagement | Marketing management | Produktentwicklung | New product development | Nachhaltigkeit | Marketing |
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