Differences in event brand personality between social media users and non-users
Patrick Walsh, Galen Clavio, M. David Lovell, and Matthew Blaszka
| Year of publication: |
2013
|
|---|---|
| Authors: | Walsh, Patrick ; Clavio, Galen ; Lovell, M. David ; Blaszka, Matthew |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 22.2013, 4, p. 214-223
|
| Subject: | Sportveranstaltung | Sport event | Markenimage | Brand image | Social Web | Social web | Mediennutzung | Media usage | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010257028