Building relationships from the outside in : a case study of falken tire's drift toward success
Kelley O’Reilly and Jim Eckert
| Year of publication: |
2014
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|---|---|
| Authors: | O’Reilly, Kelley ; Eckert, Jim |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 13.2014, 3, p. 243-262
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| Subject: | automotive aftermarket tires | commitment-trust theory | motorsports sponsorship | relationship marketing | Beziehungsmarketing | Relationship marketing | Sponsoring | Sponsorship | Kfz-Industrie | Automotive industry | Motorsport | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010490471